• Client:Krispy Kreme Doughnuts

    Description:In-store POS encouraged customers to enter an online competition where they could upload a picture of themselves with a doughnut and share the photo on Facebook. The best images were added to the online gallery.

    Results:- Significant engagement
    - Over 1,000 entries per week
    - Increase in social media activity

  • Client:HM Foods

    Description:A visually creative and fun new site was created for Harvest Cheweee. We supported the TV ad to promote the new brand launch. Social integration was key with particular emphasis on maximising the brand reach through Facebook and YouTube.

    Results:- Vast amounts of traffic driven to the site
    - Increased engagement across the social channels
    - Increased Facebook likes, YouTube views, Twitter activity
    - Record number of newsletter sign ups

  • Client:Spread the Word

    Description:We created a microsite to promote and support the inaugural London Short Story Festival. We provided the mechanics for the running of an online competition and the entry mechanism for a promotion at the event.

    Results:- Raised brand awareness and profile
    - Impressive number of site visits
    - Successful competition with significant number of entries

  • Client:HM Foods

    Description:The 'Find Honey Monster' digital campaign was created to support their ATL activity. Over 12 weeks, users took part in a range of challenges on YouTube, Flickr, Twitter, and Facebook to help Charlie find his Honey Monster.

    Results:- The first in-pack UK code instant win for an FMCG
    - Several million active engagements
    - 1,000 user-generated jokes
    - Over 100,000 organic additions
    - Significant increase in social media activity
    - An upturn in sales of well over 100%

  • Client:Poppets

    Description:We created an innovative 'music maker' where users could select an instrument and drag and drop samples onto a timeline to create their own track. The site also featured a tie-in with Spotify, and we launched a special revision playlist.

    Results:- 1000s of competition entries
    - Over 15,000 sign-ups
    - Heightened brand awareness
    - Increase in non-discounted sales

  • Client:Daily Mail

    Description:Promo created a fun and engaging presentation to highlight the opportunities available for Daily Mail partners. It was important that the presentation worked over different media and was easy for the client to update on the fly. Promo worked directly with the My Mail team to understand and interpret key messages of the campaign, and present them with intelligible graphics.

    Results:- Successful interpretation of key message
    - Increased uptake with campaign

  • Client:HM Foods

    Description:This microsite was created to support an on-pack voucher promotion, part of an initiative to get kids playing football in their local area. The site allowed mums to find their local participating training ground through an interactive map. The site also featured a prize draw competition to win football skill weeks.

    Results:The campaign is currently live and entries and taster session bookings are already coming in. Check back at the end of the campaign to see our results.

  • Client:Sport Industry Group

    Description:We created a real-time voting platform for the Discovery Sport Industry Awards. The microsite allowed the public to view and vote for the best TV Sport Commercial of the year. The data from the microsite was fed live so a nominee could be chosen.

    Results:- Successful engagement
    - Record number of votes